本项目是「青岛地区老字号品牌调研」课题项目的调研成果论文中的调研结果可视化展示的部分海报。基于本次课题的相关数据，在清晰展示「老字号」品牌的各项数据的同时，采用更加冷静与构成的版面，剔除一切装饰性要素，仅以数据本身与板式构成作为这一系列海报的主要设计思路，进行了实验性的排版构成。另一方面也希望以更加试验性的态度探索数据可视化与平面构成相结合的新可能性，为接下来的课题研究作准备。
This project is part of the poster for the visualization display of the research results in the research results paper of the project "Research on China Time-honored Brands in Qingdao Area". Based on the relevant data of this project, while clearly displaying the data of the "China Time-honored Brands" , a more calm and composed layout was adopted, eliminating all decorative elements, and only taking the data itself and board composition as the main design idea of this series of posters, and experimental layout composition was carried out. On the other hand, I also hope to explore the new possibility of combining data visualization and plane composition with a more experimental attitude, so as to prepare for the following research.
“中华老字号”定义 / The definition of "China Time-honored brand"
历史悠久，拥有世代传承的产品、技艺或服务，具有鲜明的中华民族传统文化背景和深厚的文化底蕴，取得社会广泛认同，形成良好信誉的品牌。
With a long history, it has products, skills or services passed down from generation to generation, and has a distinct traditional Chinese cultural background and profound cultural deposits, which has been widely recognized by the society and formed a brand of good reputation
“中华老字号”认定条件 / "China Time-honored brand" recognition conditions
1、拥有商标所有权或使用权——Ownership or right to use the trademark
2、品牌创立于1956年（含）以前——The brand was founded before 1956 (inclusive)
3、传承独特的产品、技艺或服务——Inherit unique products, skills or services
4、有传承中华民族优秀传统的企业文化——Have the corporate culture of inheriting the excellent traditions of the Chinese nation
5、具有中华民族特色和鲜明的地域文化特征，具有历史价值和文化价值——With Chinese national characteristics and distinct regional cultural characteristics, with historical and cultural value
6、具有良好信誉，得到广泛的社会认同和赞誉——With good reputation, it has been widely recognized and praised by the society
7、国内资本及港澳台地区资本相对控股，经营状况良好，且具有较强的可持续发展能力——Relatively holding by domestic capital and capital from Hong Kong, Macao and Taiwan, the company is in good business condition and has strong sustainable development ability
数据来源 / Source of data
老字号数字博物馆，中华人民共和国商务部，https://lzhbwg.mofcom.gov.cn
Chinese Time-honored brand digital museum，the Ministry of Commerce of the People's Republic of China，https://lzhbwg.mofcom.gov.cn
青岛地区「中华老字号品牌」概况 / Qingdao area "China time-honored brand" overview
目前青岛地区拥有「中华老字号品牌」数量为19个，分布数量为全国第十位。海报中，以19个品牌的代表商品进行抽象图示。
At present, the number of "China time-honored brands" in Qingdao is 19, and the number of distribution is the tenth in China.In this poster, representative products of 19 brands are designed
品牌种类分布 / Brand Type Distribution
根据中国商务部的分类标准，青岛地区的中华老字号品牌可分为5大类，即：餐饮住宿类、批发零售类、加工制造类、居民服务类、食品加工类。具体分布如海报所示。
According to the classification standards of the Ministry of Commerce of China, the 「China time-honored brands」 in Qingdao can be classified into 5 categories, namely, catering and accommodation, wholesale and retail, processing and manufacturing, resident services and food processing. The specific distribution is shown in the poster.
品牌历史分布 / Brand History Distribution
根据品牌诞生年分布图，青岛地区「中华老字号品牌」的诞生大多集中于1900年代～1950年代，即中华民国时期。这与青岛建市，开放码头口岸以及德国、日本的殖民等历史有着比较深的联系。
According to the distribution map of brand birth years, most of the "China time-honored brands" in Qingdao were born from 1900s to 1950s, that is, the period of the Republic of China. This has a deep connection with the construction of Qingdao city, the opening of the port and the colonial history from Germany and Japan.
品牌标识种类分布&品牌标识颜色分布 / Brand Logo Type Distribution&Brand Logo Color Distribution
将19个品牌图标进行分析得出了以下结论：品牌标识以字体类和图形类最多；颜色则主要倾向于使用红色和黑色。根据海报信息可以更加直观的进行辨识。
The 19 brand ICONS were analyzed and the following conclusions were drawn: fonts and graphics were the most common brand logos; Colors tend to be red and black. It can be identified more intuitively according to the poster information.